Quick definition
AI recommendations are explicit endorsements named by AI systems when answering high-intent prompts, distinct from passing mentions or source citations.
Why recommendation matters
Customers act on recommendations, not mentions. A brand named as the AI's recommended option captures consideration that competing brands never see.
How recommendation is measured
Recommendation tracking measures how often a brand is named in recommendation-intent prompts, its position in the recommendation set, and how that shifts across platforms over time.